YAS Couture was created in 2003 as a high end fashion brand in Kuwait. The idea was to provide mark of glamour with a splash of luxury. The collection was created by hand from start to finish with usage of high quality expensive, often unusual fabric sewn with extreme attention to detail finished by most experienced capable sewers and hand executed techniques.
Mohammed is a very hands-on business owner who takes pride in every dress created by YAS Couture. His vision is to create the most flattering shape for every individual bride. The designs are frequently featured in top bridal and fashion publications and regularly commissioned by celebrity and high profile clients.
A native from Lebanon, he is a Fashion Designer with a family inclined with art. Elie found his passion with fashion design.
His Father is an architect by profession and Elie was fascinated at young age with sketches, layouts and prints of architectural plans. Hence, a strong influence that marked his chosen path to exist as a devoted artist in fashion. He pursued his studies in 2007 at Court Artistique De La Mode Modern major in Fashion design in Beirut, Lebanon.
At an early age, he started his career as a Haute Couture Fashion Designer wherein he presented a series of various collection in Beirut, Lebanon, and Dubai, United Arab Emirates, then to Kuwait.
Invited by Los Angeles Fashion week to United States, California, where he presented his first collection, and after that became the favorites for the high society woman and Hollywood, worldwide celebrities. To name few of them, Jennifer Lopez, Paris Hilton, Carrie Underwood, Toni Braxton, Joanna Kruppa and many more.
His work is shown in many international magazines like Vogue, People, Runway.
Elie Madi’s hard work and his dedication towards work have made him popular face in the world of fashion design and he wants to keep inspiring people to appreciate the art in the form of fashion.’
Life is not perfect, but Elies outfit can be””